Informe del 19 de noviembre al 24 de diciembre




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títuloInforme del 19 de noviembre al 24 de diciembre
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EUROPA DEL ESTE




ALBANIA, TOENA PUBLISHING HOUSE


Sin novedades

CROACIA Y BOSNIA, VBZ



8 de diciembre de Sandra a Monica y Patrica
I am finally writing to you regarding the kiosk editions of Paulo Coelho's works. We have all been rather busy lately having the two book fairs in Croatia- one held in Zagreb in November and the other is being hold rights at the moment in Pula. Bosko and I came yesterday to Zagreb to have a meeting with the representatives from Vecernji list and we are going back to Pula today.
Unfortunately, people in Vecernji list have many projects and everything has to be approved by their CEO so we had to wait for his approval. Please, let me explain what we have concluded during the meeting about newsstand edition of Paulo Coelho's titles.
Vecernji list have agreed to publish as a newsstand edition 5 Paulo Coelho's titles. We wanted to include By the River Piedra I Sat Down And Wept but unfortunately their policy is to publish the maximum of 5 titles.
The titles which we have agreed to publish as a newsstand edition are the following (and they will be publish in that order):
1. Alchemist

2. The Pilgrimage

3. Veronica Decides to Die

4. The Fifth Mountain

5. Eleven Minutes
The first title - The Alchemist would be published on 13th January. Other titles would be published weekly - each week one title (5 weeks starting with 13 January).

The edition: paperback

Price: 3 EUR

Printrun of The Alchemist would be 50.000 copies

Printrun of the 2nd title would be probably 40.000 copies but the print run of other titles would be decided later according to the sales results of the first title. It would for sure be lower than that of the Alchemist ( 30.000 - 40.000 copies).
Now I would like to refer to your proposal for the agreement sent to us on 14 September 2004.
We have talked a lot about the royalty rate you proposed - 6,5 % and we kindly ask you to take into consideration our proposal to lower it to 5,5 %. Vecernji list has high costs as well and we need to find some interest in the whole project moreover because ewe do it in cooperation with Vecernji list. We also can not neglect the element of risk here.
Usual royalty rate for newsstand editions is between 3 and 5 %. Paulo Coelho is one of the best-selling world authors so, naturally, the rate should be higher than usual. Please let us know if it would be fine with you to lower it to 5,5%.
Our proposal for the advanced payment for all 5 titles would be 15.000 EURO. We can never be sure how many copies are going to be sold and we must accept the possibility there would be remaining stock.
Patricia asked me in her last email about the book which won VBZ award and its publication as a newsstand edition. The winning novel was published as a newsstand edition. Marketing campaign was really huge, PR was excellently done. Everybody was talking about the award and the book on TV, radio, there were a number of articles published in all newspapers and magazines.
However, according to information we have by now there is remaining stock in spite of all prognosis and calculations we did earlier.

Please let me know you opinion about our proposal.
I also want to inform you that Paulo's Christmas story would be published on 24 December ( three day newspaper edition 24 the, 25th, 26th) or on the 23rd December announcing the publication of Paulo's book (probably on one whole page and the cover page of the newspaper).
I kindly ask you to let me know what you think about everything as soon as possible to go into this project right after the holidays as we planned. I know we have waited for long time but we had to wait at the same time to get definite answers from Vecernji which has been involved in many projects so the final decision did not depend only on VBZ. In thank you in advance for your understanding.
The marketing and advertising campaign would be huge covering TV (several stations), radio stations all around Croatia, newspapers and magazines. When everything is agreed, we'll be able to send you the whole plan. All covers and texts would be sent to you for your approval.
Thank you once again for your understanding.
Looking forward to hearing from you.
All best regards,

Sandra Ukalovic
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